FAQ
Frequently Asked Questions
At CiCon Marketing, we know choosing the right digital marketing partner is a big decision. Below you’ll find answers to the most common questions businesses and dental clinics ask about working with our boutique agency in Richmond Hill, ON.
What services does CiCon Marketing provide?
CiCon Marketing is a boutique digital marketing and media production agency. Our core services include Google Ads and PPC management (Search, Performance Max, Shopping), Meta Ads (Facebook and Instagram), Bing Ads, Pinterest Ads, AI SEO and traditional SEO, local SEO, social media marketing, CRM integration, Google Business Profile optimization, and high-end photo/video production. We design full-funnel strategies that connect your ads, website, content, and tracking into one performance-driven system.
Do you specialize in certain industries, like dental clinics?
Yes. While we work with a range of local businesses and showrooms across the GTA, we have specialized expertise in dental marketing. We build strategies for dental clinics that combine local SEO, CDCP-focused campaigns, call-only ads, Google Ads, Meta Ads, and media production such as patient testimonial videos. This industry-specific experience means we understand how patients search, compare, and choose a dentist—and how to turn that behavior into booked appointments.
What makes CiCon Marketing different from other agencies?
CiCon is intentionally boutique. We work with a limited number of clients at a time, so you get senior-level strategy, not a rotating junior account manager. We focus on quality over quantity, transparent reporting, and measurable results. Every campaign is custom-built around your goals, service area, and budget, with ongoing optimization and clear communication. Our blend of strategy, analytics, and creative media production is what sets us apart from “package-based” agencies.
Where are you located and what areas do you serve?
We’re based in Richmond Hill, Ontario, and primarily serve businesses and dental practices throughout the Greater Toronto Area (GTA)—including Toronto, Markham, Vaughan, North York, and surrounding communities. Many of our services, such as Google Ads management, SEO, AI SEO, and social media marketing, can also be delivered remotely to clients across Canada. Media production and on-site content creation are typically focused on the GTA.
How do you measure the success of a marketing campaign?
We measure success using clear, business-focused KPIs instead of vanity metrics. Depending on your goals, this may include leads, phone calls, booked appointments, form submissions, e-commerce sales, cost per lead, and return on ad spend (ROAS). We set up proper tracking using analytics, pixels, and CRM integration so every click, call, and conversion is attributed correctly. You receive transparent reports that show what’s working, what isn’t, and how we’re improving performance over time.
What kind of budget do I need to work with CiCon Marketing?
Budgets vary based on your industry, location, and goals. We work with both growing businesses and established clinics, so we’ll recommend a realistic starting budget for channels like Google Ads, Meta Ads, and SEO after reviewing your situation. Our focus is on maximizing ROI, not just spending more. During your strategy call, we’ll outline recommended monthly ad spend and management fees and explain what level of results you can reasonably expect at each budget tier.
How long does it take to see results?
Timelines depend on the channels used. Paid advertising (Google Ads, Meta Ads, Bing Ads) can generate leads within days or weeks once campaigns are live and optimized. SEO and AI SEO are longer-term investments, typically showing meaningful improvements over several months as rankings and authority grow. We’re honest about timelines from day one and provide early “quick wins” where possible, while building a sustainable long-term growth strategy in parallel.
Do you offer long-term contracts, or can we work month-to-month?
We believe in earning your business with results, not locking you in. Some services, such as SEO or full-funnel builds, may benefit from a longer commitment, but we clearly outline terms before starting. In many cases we offer flexible, renewable agreements with transparent scopes, so you always know what’s included and can scale up or down as your business grows.
Can you work with our existing website, CRM, or internal team?
Absolutely. We can optimize your existing website, connect your current CRM, and integrate with in-house teams or other vendors. If your site or tracking setup is limiting performance, we’ll recommend the most effective fixes—whether that’s a conversion-focused landing page, improved analytics, or a full redesign. Our role is to make your entire marketing ecosystem work together, not replace tools that are already serving you well.
How do we get started with CiCon Marketing?
Getting started is simple:
- Schedule a strategy call through our contact form or by phone.
- We learn about your business, goals, challenges, and current marketing.
- We perform an initial review of your website, ads, and online presence.
- You receive a custom proposal and roadmap outlining recommended services, budgets, and expected outcomes.
If you’re ready to work with a results-driven digital marketing agency in Richmond Hill that combines strategy, data, and creative media production, contact CiCon Marketing today to plan your next stage of growth.
Ready to Grow with a Boutique Marketing Partner?
Whether you’re a dental clinic looking for more high-value patients, a showroom that wants more foot traffic, or a local business that’s tired of generic agencies, CiCon Marketing gives you a senior, hands-on team focused on your results—not volume. We’ll review your current marketing, identify the biggest opportunities, and outline a clear plan tailored to your budget and goals.