Technical SEO Foundation
Technical SEO is the engineering layer that makes your website readable to both search engines and AI answer engines.
We audit and rebuild your site's crawlability, indexation, schema markup, Core Web Vitals, and internal linking structure. This includes structured data implementation (Service, FAQ, Article, Organization schemas), canonical tag cleanup, sitemap optimization, and a full mobile + desktop speed pass against Google's 2026 thresholds.
AI Overview & Answer Engine Optimization
Answer engine optimization is the practice of structuring content so AI systems — Google AI Overviews, Perplexity, Search GPT, Claude — cite your site as the authoritative source.
We restructure your highest-traffic pages around definitional first sentences, question-answer pairs, and entity-rich content. We track AI citation visibility across all four major answer engines monthly and report on which pages are being pulled by AI versus organic search.
Content Strategy & E-E-A-T Optimization
E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) is Google's content quality framework — the bar every page must clear to rank in 2026.
We map your service-area content gaps against ranking competitors, build a 90-day editorial calendar tied to high-intent commercial keywords, and write or edit every piece against the E-E-A-T bar. Every article carries verified author attribution, source citations, and unique perspective — not AI-rewritten generic content.
Keyword Research & SERP Analysis
Keyword research in 2026 means mapping not just what people search, but what AI answer engines pull when those searches happen.
We build keyword sets across three tiers — high-intent commercial terms (your money pages), informational long-tail terms (your authority builders), and AI-citation candidates (terms where Google AI Overviews currently dominate and you can replace the cited source). We track 100-300 keywords per client and report rank movement monthly.
Link Building & Digital PR
Link building is the practice of earning links from credible sites that pass authority signals to your domain.
We focus exclusively on Tier 1 and Tier 2 sources — industry publications, local news, .ca government and association sites, and editorial placements in your vertical. No PBNs, no link farms, no comment spam. We target 4-8 high-DR backlinks per quarter, with full transparency on every placement.
