Dental Vertical · Patient Acquisition

Dental Marketing Built for the CDCP Era

More booked appointments. More CDCP-eligible patients. Less guesswork.

We run full-service digital marketing for GTA dental clinics — Google Ads, Local SEO, social media, and patient testimonial videos. Every campaign is built around your clinic's growth goals and tracked to booked appointments, not impressions.

Chat on WhatsApp or call +1 (289) 807-1020

14+

Years GTA dental experience

200+

Avg. new patients/mo per active clinic

CDCP-ready

Campaigns live for eligible clinics

47+

Verified 5-star reviews

Quick Answers

How much does dental marketing cost in the GTA?

Dental marketing engagements at CiCon start at $1,500/month all-in. The right budget depends on your clinic size, local competition, and target procedures. We scope every engagement on a free 30-minute strategy call.

How long before I see new patients from dental marketing?

Google Ads campaigns typically generate patient inquiries within 2–4 weeks once optimized. Local SEO improvements show up in Maps rankings over 60–90 days. We track booked appointments from week one.

Do you specialize in CDCP marketing for dental clinics?

Yes. We rebuilt our entire dental playbook around the Canadian Dental Care Plan — dedicated landing pages, CDCP-eligible patient targeting, and tracking that separates CDCP leads from private-pay patients so you can price each correctly.

What makes CiCon different from other dental marketing agencies?

Every account at CiCon is managed directly by Majid, a senior strategist with 14+ years in performance marketing. No junior account managers. No rotating contacts. You get strategic oversight on every campaign, every month.

Do you work with multi-location dental practices?

Yes — we handle multi-location clinics across the GTA. Each location gets its own GBP strategy, location-specific landing pages, and consolidated reporting so ownership sees the full picture.

Honest Marketing

This isn't for every dental clinic

You want new patients within the first week.

Paid search takes 2–4 weeks to calibrate. We tell you what's realistic on day one — and we stick to it.

You have a marketing team that just needs ad management.

We're a strategy-first engagement. If you just need someone to execute an existing plan, we're not the right fit.

Your all-in budget is under $1,500/month.

Below that threshold, fees eat the ad spend. We can't move the needle responsibly at that level.

If you want a senior strategist who tracks every dollar and gives you the numbers straight — let's talk.

Capabilities

Full-service dental marketing — under one roof

From the first Google search to the booked appointment, we manage every channel that brings patients through your door.

Dental SEO

Dental SEO is search engine optimization targeted at increasing a clinic's organic Google rankings for patient-intent keywords.

We optimize site architecture, on-page content, and authority signals for 'dentist near me', 'emergency dental [city]', and CDCP-specific searches. Includes monthly content updates and technical audits.

Google Ads & Performance Max

Google Ads for dental clinics targets high-intent patients actively searching for dental services in your area.

Search, Performance Max, and call-only campaigns built around your target procedures. Every ad group maps to a specific landing page. We track phone calls, form fills, and booked appointments — not just clicks.

Social Media Marketing

Social media marketing for dental clinics builds brand trust and patient retention through consistent, value-driven content.

Monthly content calendars, patient testimonial posts, procedure education content, and community engagement across Instagram, Facebook, and TikTok. We create the content — you approve it.

Patient Testimonial Videos

Patient testimonial video production captures authentic social proof that converts website visitors into booked appointments.

In-house video production of patient stories, procedure walkthroughs, and clinic culture content. Shot professionally in your clinic. Deployed across Google Ads, social, and landing pages.

Local SEO & Google Business Profile

Local SEO for dental clinics optimizes your GBP and citation presence to rank in the top 3 Maps results.

GBP optimization, citation building across 50+ directories, review generation strategy, and map pack ranking improvements. We also manage your review responses — professionally and promptly.

CRM & Lead Tracking

CRM and lead tracking for dental clinics connects every marketing channel to a booked appointment so you know your true cost per patient.

Call tracking, form tracking, and CRM setup that shows you exactly which campaign, ad, and keyword produced each patient inquiry. Includes a reporting dashboard built for clinic owners.

Dental Specialty

Built for the CDCP era

The Canadian Dental Care Plan changed dental marketing in the GTA overnight. Most clinics are still running pre-CDCP ad copy, pre-CDCP keyword lists, and pre-CDCP landing pages — and wondering why their cost per patient keeps climbing.

We rebuilt our dental playbook around CDCP. Here's what that means in practice:

CDCP-eligible patient targeting in Google Ads and Meta
Dedicated CDCP landing pages with clear eligibility messaging
Call-only campaigns optimized for high-intent CDCP searches
Tracking that separates CDCP leads from private-pay leads — so you can price each correctly

Patient Acquisition

Every channel that brings patients through the door

Google Ads (Search + Performance Max)

High-intent patient acquisition for emergency, cosmetic, and CDCP-eligible services

Google Business Profile + Local SEO

Top 1–3 Maps ranking for 'dentist near me' and 20+ service-specific keywords

Call-Only Campaigns

Click-to-call ads targeting mobile users searching for emergency dental services

Patient Testimonial Video Production

In-house production of social proof videos that close prospects on your website

CRM + Lead Tracking

Every call, form, and chat tracked end-to-end — so you know what marketing is actually working

How We Work

Four steps. No surprises.

Clinic Audit

Review your current Google Ads, GBP, SEO, and website to find what's leaking patients and what's working

Patient Growth Plan

Custom strategy: target procedures, ad budgets, CDCP vs private-pay split, and 90-day milestones

Launch & Optimize

Campaigns go live, landing pages built, tracking verified — we iterate weekly in the first 60 days

Monthly Review

Clear report on booked appointments, cost per patient, and what we're doing next — every month

Why CiCon

14 years of GTA dental marketing — no junior handoffs

Every dental campaign at CiCon is managed by Majid, a senior strategist who has worked with GTA dental clinics for over 14 years. He built our CDCP playbook from scratch when the program launched — not because a client asked for it, but because he saw it coming.

No account managers. No rotating contacts. Senior strategy on every call, every report, every decision.

14+

Years GTA dental experience

47+

Verified 5-star reviews

Majid Behzad

Founder & Senior Strategist

14+ years in performance marketing
Google-certified, Master's in Engineering
Postgraduate in Marketing Management
Senior strategist on every account — no handoffs
Boutique model: limited client roster by design

LinkedIn Profile →

FAQ

Frequently Asked Questions

How much does dental marketing cost in the GTA?

Our dental marketing engagements start at $1,500/month all-in — that includes strategy, management fees, and ad spend. The right budget depends on your clinic size, target procedures, and local market competitiveness. We scope every engagement on a free 30-minute call before any commitment.

How long before I see new patients from marketing?

Do you work with clinics that accept CDCP patients?

Yes. We rebuilt our entire dental playbook around the Canadian Dental Care Plan — dedicated landing pages, CDCP-eligible targeting in Google Ads and Meta, and tracking that separates CDCP leads from private-pay patients so you can price each correctly.

Which dental procedures do you focus on marketing?

We build campaigns around your highest-value procedures: emergency dental, cosmetic dentistry (veneers, whitening, Invisalign), implants, and CDCP-covered services. We don't run generic campaigns — we target the patients most likely to book your most profitable treatments.

Do you work with multi-location dental groups?

Yes. We manage multi-location groups across the GTA with location-specific GBP optimization, individual landing pages per location, and consolidated reporting that gives ownership a full picture across all clinics.

What does a typical monthly report include?

Every monthly report covers: new patient inquiries by channel, cost per inquiry, booked appointments (where trackable), GBP impressions and direction requests, keyword ranking movements, and a plain-English summary of what we're doing next month and why.