Capabilities
Two systems now decide whether customers find you: Google's index, and the AI answer engines built on top of it. We work both — and report on them separately, because the results are rarely the same.
Answer Engine Optimization
Answer engine optimization is the practice of structuring content so AI systems — Google AI Overviews, Perplexity, ChatGPT, Claude — cite your site as the authoritative source.
We restructure your highest-value pages around definitional first sentences, question-answer pairs, and entity-rich content that answer engines can quote cleanly. That means FAQ and direct-answer blocks, schema markup the engines actually read, and consistent entity signals across your site and the third-party sources they pull from.
AI Visibility Audit & Tracking
An AI visibility audit measures whether ChatGPT, Perplexity and Google's AI Overviews recommend your business when customers ask — and which competitors they name instead.
We run the questions your buyers actually ask across the major answer engines, record who gets cited and from which URLs, then track it month over month. The gap between your Google position and your AI citation rate is usually wide, and it stays invisible until someone measures it. You get the query set, the competitors named, the source pages the engines pulled from, and a prioritised fix list.
Technical SEO Foundation
Technical SEO is the engineering layer that makes your website readable to both search engines and AI answer engines.
We audit and rebuild your site's crawlability, indexation, schema markup, Core Web Vitals, and internal linking structure. This includes structured data implementation (Service, FAQ, Article, Organization schemas), canonical tag cleanup, sitemap optimization, and a full mobile + desktop speed pass against Google's 2026 thresholds.
Content Strategy & E-E-A-T Optimization
E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) is Google's content quality framework — the bar every page must clear to rank in 2026.
We map your service-area content gaps against ranking competitors, build a 90-day editorial calendar tied to high-intent commercial keywords, and write or edit every piece against the E-E-A-T bar. Every article carries verified author attribution, source citations, and unique perspective — not AI-rewritten generic content.
Keyword Research & SERP Analysis
Keyword research in 2026 means mapping not just what people search, but what AI answer engines pull when those searches happen.
We build keyword sets across three tiers — high-intent commercial terms (your money pages), informational long-tail terms (your authority builders), and AI-citation candidates (terms where AI Overviews currently dominate and you can replace the cited source). We track 100-300 keywords per client and report rank movement monthly.
Link Building & Digital PR
Link building is the practice of earning links from credible sites that pass authority signals to your domain.
We focus exclusively on Tier 1 and Tier 2 sources — industry publications, local news, .ca government and association sites, directory profiles the answer engines actually cite, and editorial placements in your vertical. No PBNs, no link farms, no comment spam. We target 4-8 high-DR backlinks per quarter, with full transparency on every placement.
